Many businesses are reluctant to start a blog, fearing that the commitment to write on a schedule is too great. But if you think about it, the “News” section of your website is just a type of blog post. Why not use that opportunity to provide all the information your customers want to know—in a format they can search and subscribe to? The payoff is worth it. For one thing, a blog shows that you are an expert on your subject. It also gives your visitors a reason to return to your site. And lastly (and this point cannot be underestimated), it gives Google more material from your site to index. The more relevant content on your site, the more Google perceives you as a a subject expert, and the higher your ranking.
I.T. Roadmap can assist you with your blogging needs, whether you need a blog implemented on your website, training to add blog posts to your website, an editorial calendar with topics and a schedule to prompt you to write, or keyword-rich, relevant blog posts written for you. We specialize in WordPress and can customize your blog for you as needed.