BrandingIt’s a natural for your I.T. company to build your website: to make the back end coding work seamlessly together. But a website is more than just code and server space. It is an extension of your brand. Every image, every button, even the navigation of your website should reflect your brand in order to successfully represent your company online.
Many of our clients have come to us without even a logo, and we’ve had the opportunity to work with them to craft their brand.
We understand how to distill your company into its essence to create that most important brand signature, the logo. From there we help you develop tag lines, color palettes, imagery, and more. This is the first step towards branding. The next step lies in how your company lives the brand, extending it to your clients and partners to reveal a strong, consistent corporate personality.
We’ll do as much as possible to compress those two steps, by taking the way your company already portrays itself to create your brand, making the transition a natural, seamless one.
The LogoThe brand begins with a great logo. It should have meaning beyond the type of font chosen, or an illustrated drawing of a company mascot. There are hundreds of sites offering logo design for a few hundred dollars, but creating a meaningful representation of your brand requires a partner who genuinely understands your company, its goals, and its culture.
The TaglineA tagline is a memorable phrase that will sum up the tone and premise of your brand, reinforcing your customers’ memory of your company. Some taglines are successful enough to warrant inclusion in popular culture. Maybe your tagline is something you already say about your company when asked to describe it. More important than cleverness or catchiness, your tagline should be sincere and heartfelt.
Color PalettesCColor, both in combination and alone, invokes emotional responses. Your palette not only colors your logo, it should be used within promotional literature, store fixtures, delivery trucks, and other touch-point objects associated with the brand.
There is a science to choosing these colors, and research institutes devoted to matching color to mood, lifestyle, and taste. But ultimately choosing colors is an art, rather than a a science, and we use our experience, taste, and an eye toward trends to determine a palette that will work for your business.
Where Do We Go From Here?That’s up to you. Your brand can be (and should be) extended to your website, your printed marketing materials, internal and external PowerPoint presentations, vehicles, video advertising, store fixtures, product packaging, even marketing centers or tradeshow booths.
Above all, we are your partner, so where an element of brand propagation does not fall within our area of expertise, we will offer our experience and work with you to find a vendor relationship that meets your needs. And as always, you can expect straight answers from smart people.