Technology Resources
Explore the latest web design trends and tools with our comprehensive technology blog, packed with valuable resources and information.
How Technology Has Changed Disaster Recovery
Like most Texans, we at I.T. Roadmap have friends and family in southeast Texas who have been affected by Hurricane Harvey. In these times when technology can be used to edit the human genome and show us images of the rings of Saturn, it almost seems strange that there’s nothing we can do to change the route of a storm barreling toward us to dump trillions of gallons of water and wreak destruction. While we are all about as vulnerable to disaster as we ever were—whether earthquakes, tornadoes, fires, or floods—technology has changed the way we respond to and provide relief.
Using Google Analytics Goals to Track Your Website’s Performance
If you’re using your website to sell items, to add email newsletter subscribers, or to generate leads, you already know the importance of goals. But do you know the importance of Google Analytics Goals with a capital G? The first step is that you must have enabled Google Analytics on your website. Even if you take no other advice from this blog post, please set up Google Analytics. You won’t regret being able to look at your traffic at some point, but that traffic will only be measured from the first day you set it up. It can’t track retroactively.
How Does Google See Your Website?
We’ve said it so many times that we probably sound like a broken record. Or in modern parlance, a YouTube ad? (We’ll have to give that some thought.) The best way to improve your search engine ranking is to produce good, relevant content. You might think Google can’t recognize what a human searcher will find relevant or good. Well, to a certain extent, you can judge for yourself. Google made its manual for “Search Quality Rating Guidelines” available to the public as a PDF that is frequently updated.
